Signature Moments: Using Pens to Promote Book Launches and Author Tours
Book launch marketing is a highly important portion of the book business. As an author, it might feel like writing the book is the hardest part, but it’s just the beginning. The book can’t get into reader hands without the proper marketing tools. One thing that could help? Considering an order promotional pens in bulk.
The Atmosphere of a Book Launch
The New York Times admits that book signings and author tour promotions are part of the book marketing process. They create a moment, even a brief one, of connection between the reader and the author.
Authors need to create a frenzy around their book so readers feel they simply have to find out what happens within its pages. That takes quite a bit of work including ads online, library deals, promotional tours, book signings, and more.
Pens as Symbols of Creativity and Connection
Granted, most writers probably use computers and keyboards to write in today’s technological world, but pens are still seen as symbols of creativity. Logo pens can be used to connect the author to the reader in yet another way. The pens can feature the author’s name, the book’s title, the author’s website, a quote from the book, or other things that lead to that connection with the creative side.
Designing Pens That Tell a Story
The Washington Post states that marketing is a huge part of how readers find books in the expanding ocean of titles available to them. Branded pens can help to tell a story, even in small ways. When designing a pen for an author event, keep the book and author’s brand in mind. Certain colors match with the vibe of the book and author better than others. Readers should be able to look at the pen and feel even a tiny bit of the story within the book you are marketing.
Creative Ways to Integrate Pens into Events
If you go to the trouble of having branded pens created, you want to use them in just the right way at signing events. Here are a few ways to consider using the pens:
- Free Swag
You can easily lay branded pens out on your signing table and let readers who want one grab one when they approach. It’s a nice way to remind them of the event, the author, and the book.
- Signing Bonus
As you sign books for readers, consider signing with one of your pens, then handing it and the book back to the reader. They get a signed copy of your book, and a pen to remember the event by. Having you use the pen for the signing makes it that much more of a special keepsake for them.
- Gift Bags
Readers who attend the event already want the book, but they know other readers! Consider putting together small gift bags to hand out as thank-yous for those in attendance. Even simple items like bookmarks and branded pens can help them remember your book, and pass the news along to others.
Extending the Reach Beyond the Tour
A book tour is a great way to reach new readers, but any author is going to want to reach beyond the tour. How do you get into homes and reader’s lives if they didn’t attend the event? Branded pens are a great tool to help your readers carry something away from the event, and use it well into the future.
Pens with your book or author name can be drawn out of purses and pockets later in homes, businesses, and anywhere people go. They may get passed along, catch the eyes of others, and used for years in places you couldn’t begin to imagine they would travel.
Turning Every Signature into a Lasting Impression
When signing books, every interaction matters. Every signature the author signs gets turned over to a reader. Those that are signed with a branded pen could leave a lasting impression. You aren’t using just any pen, you’re using a pen that matches the book, your author brand, and the event. That matters!
In conclusion
Before embarking upon an author tour promotion, visit Save Your Ink and design branded, promotional pens. The costs are low, and the pens can leave a lasting impression on readers. Those who attend the tour events can take a pen along with them, spreading the word about the author and the book much farther than you might think. Pens are a small gift, but one that helps to endear the author to the reader for future releases.
