In-House is a creative studio of artistic collaborators from around the world, including Carlos Castro Lugo and Luis Carlos Redondo. While In-House boasts an impressive client list, including The United Nations, TED, and Stanford, it is their lively personal work that drew us to them.
Their geometric drawings, animations, and images playfully engage with typography and text, and are driven by a problem-solving philosophy centered around stories.
Sign up today to get a gorgeous surprise print from them this February!
Tell us about these artworks.
We created the cans just for fun. We had been exploring ideas around creative habits and quirks and posting some of them on Instagram. Carlos Castro Lugo came up with this concept and ran with it.
The loop-around E was created for an Instagram-wide design event called 36 Days of Type. The challenge was to reimagine one letter of the alphabet and the numbers from 0 to 9. Everyone publishes the same letter or number on the same day. As soon as Luis Carlos saw the sign-up he called dibs on the E since that’s the initial for his wife’s first name. So in a way, the E is a little love token to the amazing Eileen.
Describe a typical day.
Each day begins with a Slack ‘standup’ meeting performed by a bot called Howdy. Each of us have pretty different rhythms: some of us work on personal projects early in the morning before the day kicks in, while others collect ideas throughout the day. Some of us work from home, but we do have an office in Austin. During a typical workday, we’ll each work on 2-4 projects, focusing most of our energies on 1-2. Twice a week, we schedule a four hour group meeting called “markr time”. We usually leave when we’re hungry for dinner, wherever we may be.
What is your work about?
We like to make work that explores techniques, topics, personal themes and issues, like living a creative life or the experience of being outsiders (many of us have relocated and moved countries). For client work, the themes emerge out of research geared towards the client’s goal.
Where do you work?
Our office is a single room with desks and office stuff as well as a big table for teamwork and meetings. We are perched on a sort of “bird’s nest” mezzanine that makes it feel a bit like a treehouse — detached from the rest of the creative companies and small businesses in the building. It’s warm and colourful and has lots of desk space to spread out.
How have your working methods changed over time?
Our work together has become more structured. We’ve devised better methods of communication and accountability.
What was hard about starting out?
Turning a passion into a business!
What has been your greatest shared accomplishment?
Building our team. ❤️
What do you love about Austin?
Austin has a very human scale, and most people are unpretentious.
What do you love about the creative life?
Making things that were not there, and spending time exploring our curiosities.
What change do you hope to bring about through your work?
We hope our work becomes a conduit to true human connection between people whose lives would not otherwise intersect.
Is creativity learned or innate?
Creativity is innate. Everyone is naturally creative. Creative agility is learned as part of becoming comfortable with calling oneself creative.
Our February 2019 Edition will feature work by In House artists Carlos Castro Lugo and Luis Carlos Redondo. Subscribe to Paprimass by January 31st to receive their beautiful prints!
Explore more of their work on Instagram: @weareinhouse