Edition 110: Creative Cans by In-House

Eugen SakhnenkoPRINTS

Creative Cans by Carlos Castro Lugo for Papirmass Art Subscription

Papirmass 110 brings about feelings of nostalgia and positive reinforcement, thanks to the wonderful mind of Carlos Castro Lugo and Luis Carlos Redondo at In-House, who created a set of Warhol-worthy soup cans with a humorous twist titled Creative Cans.

We are pleased to share In-House’s work with you this month! Scroll down to explore everything included in our February release!


Art Print

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Creative Soup Cans by Carlos Castro Lugo

Playing off of Warhol’s famous 32 Campbell’s Soup Cans from 1962, Carlos re-imagined the labels to present cheerful and encouraging messages for the everyday creative. With vintage-inspired colours and a speckled texture, the cans take us on a trip down memory lane while reminding us to keep trying new things and enjoy the process. To help you consume each can’s message, try playing this brainstorming game with a friend or two:

1. Have each person write down what they think is inside the can of: Pride, Fun, Passion, Respect, Creativity, and Humble Soup.

2. Now, share your answers and enjoy the imaginative feast!

See more of In-House’s extensive portfolio here, and don’t miss our interview about how the In-House team works and creates together here.


Creative Quote

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Papirmass Illustrated Creative Quote Card featuring Gerhard Richter

“Art is the highest form of hope.” – Gerhard Richter

Art is an essential part of our lives. It can fill us with optimism, comfort, and act as a source for solace. Freed from the confines of reason, purpose, and function, art is one of the freest cultural terrains within our society. Carlos’ Creative Cans speaks to this, dreaming up the possibility of what could be contained within a simple can. Of course, the commodification of something like “fun” or “respect” could be seen as crass and commercial. However, the use of a simple object like a can, suggests that these things like “respect” and “imagination” are accessible to all people.

Gerhard Richter is a German visual artist known for his abstract and photorealistic paintings and often incorporates and explores the visual effects of photography in his work. With a career spanning 6 decades, Richter is considered one of the most influential artists of our time.


Creative Activity

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Andy Warhol was given the idea to paint Campbell’s cans when a friend encouraged him to explore a visual that everyone recognized, which spurred a creative flurry that resulted in Warhol’s most iconic paintings.

For this month’s Creative Activity we’ve provided you with a set of your own soup cans to decorate. Perhaps you’ll want to recreate classic can labels such as Warhol’s, or words of encouragement like Carlos. Whatever you come up with, be sure to share it with us on Instagram so we can discover the world’s next great pop artist! Watch our own creation come to life above.


Mini Print

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Papirmass Mini Print featuring Creative Design of the Letter E by Luis Carlos Redondo

Our accompanying mini print this month, Loop Around E, is by In-House team member, Luis Carlos Redondo. While participating in the Instagram-wide design event “36 Days of Type”, Luis was inspired by the Einstein-Rosen Bridge theory of wormholes to masterfully disguise the letter “E”. The illustration of the E is also a tribute to his wife, Eileen. We suggest sending this card to the special E in your life!


Whole Package

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Papirmass February 2019 Art Subscription featuring Carlos Castro Lugo and Luis Carlos Redondo of In House

We hope you enjoyed Edition 110! Remember to tag us on Instagram (@papirmass) so we can see how you decorated your home with this print. And remember, we mail out a dazzling new edition every single month! Subscribe to a Papirmass Art Subscription and sign yourself or a friend up for a monthly creative surprise.